You know when I’m home on my own I don’t watch much TV like actual TV, but I do watch music videos on YouTube on the TV.
Sometimes new music but often ones I know really well. Music videos are such a vibe.
And it’s social too? I’ve spent many evenings with friends that just turn into swapping music vids on the big screen.
I seem to listen to music only while doing something else, e.g.:
- while watching music videos, as above
- while running
- while playing Grand Theft Auto and actually that was the majority component of my enjoyment of GTA5 back in the day: beating someone up and nicking their car, tuning the radio station to something good, then chilling driving the hills of Los Santos listening to the tunes (GTA5 has excellent playlists) watching the sunsets (GTA5 has excellent sunsets).
Incidentally GTA6 is coming out in November and apparently it cost $1 billion to make.
Gonna play the heck out of it not just for the music but because of its status as a cultural artefact: the final big game built before LLMs.
No-one will ever invest that much in a game again, no software will ever encode this quantity of hands-on human labour again. The last of the great pyramids.
You think any studio will ever again spend years recording human-authored dialogue from human voice actors for NPCs in story branches that the player may encounter? No way. As much as I am looking forward to playing the first AAA title that does something unique and infinite with AI, we are at the end of an era.
Anyway so music videos.
I’m an Apple Music subscriber. They know what I like and also the old tracks I go back to.
Apple TV should have a special channel that connects to my Apple Music and streams music videos for this week’s Essentials or New Music playlists.
A mix of whatever’s new and sometimes Video Killed the Radio Star too.
YouTube could do this in a second, they have all the content. Just a big button that explicitly constrains the auto-play to music only, that would do it.
But they are weirdly against building around specific use cases: I would love them to do something around ambient live streams (as previously requested) and it feels like a missed opportunity.
So this is a freebie for Apple instead. Call it music television or MTV for short, I think it could catch on.
You know when I’m home on my own I don’t watch much TV like actual TV, but I do watch music videos on YouTube on the TV.
Sometimes new music but often ones I know really well. Music videos are such a vibe.
And it’s social too? I’ve spent many evenings with friends that just turn into swapping music vids on the big screen.
I seem to listen to music only while doing something else, e.g.:
Incidentally GTA6 is coming out in November and apparently it cost $1 billion to make.
Gonna play the heck out of it not just for the music but because of its status as a cultural artefact: the final big game built before LLMs.
No-one will ever invest that much in a game again, no software will ever encode this quantity of hands-on human labour again. The last of the great pyramids.
You think any studio will ever again spend years recording human-authored dialogue from human voice actors for NPCs in story branches that the player may encounter? No way. As much as I am looking forward to playing the first AAA title that does something unique and infinite with AI, we are at the end of an era.
Anyway so music videos.
I’m an Apple Music subscriber. They know what I like and also the old tracks I go back to.
Apple TV should have a special channel that connects to my Apple Music and streams music videos for this week’s Essentials or New Music playlists.
A mix of whatever’s new and sometimes Video Killed the Radio Star too.
YouTube could do this in a second, they have all the content. Just a big button that explicitly constrains the auto-play to music only, that would do it.
But they are weirdly against building around specific use cases: I would love them to do something around ambient live streams (as previously requested) and it feels like a missed opportunity.
So this is a freebie for Apple instead. Call it music television or MTV for short, I think it could catch on.