Trillies is better word than FAANG

17.20, Monday 28 Jun 2021

I recently ran across the term the trillies to refer to trillion dollar market cap companies, which are currently: Apple, Microsoft, Amazon, Alphabet (Google). (Bubbling under: Facebook, Tencent, Tesla.)

Which I like because it doesn’t take them too seriously. Like, they have so much power in the world, it’s nice to have a name which deflates their bubble just a tiny bit.

Compare: FAANG. That’s the usual term that people reach for. It’s an acronym for Facebook, Amazon, Apple, Netflix, Google, and if I were one of those companies then I would love to be called FAANG. It sounds like they went on a stadium tour in the 80s. I can probably get a FAANG t-shirt at Urban Outfitters.

So I’ve only ever seen trillies used once, in one thread online, and the person who said it claimed they made it up themselves, but I hereby give notice that it is my go-to term from here on out. Please adopt it too and let’s see if we can get it into the Oxford English Dictionary.


I would also like to offer billies for billionaires, as in the tier of very rich men in the world (90% of them are men) who do slightly ridiculous things like competing to be the first billionaire in space, or attempting to reverse ageing by consuming literally the blood of the young.

I used to (in my head) call them the International Legion of Billionaires in honour of the fact that, as a society, we seem to rely on them to fund global health programs, or to direct the surplus of production into the space programme or renewable energy – all great things I’m sure, but I’d prefer to be making those allocation decisions democratically.

But given that we are treating our billionaires as characters in some kind Oligarchy Cinematic Universe - we need a 21st century Jane Austen to document their lives - and the mean time between absurd events is steadily decreasing, I am now mentally calling them “silly billies” instead.

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