Filtered for hefting
09.04, Friday 17 Apr 2015 Link to this post
Bacon by post: Cure & Simple.
Gosh there are tons of these subscriptions boxes.
This is the sharp end of - and this is how the Harvard Business Review puts it - why strong customer relationships trump powerful brands.
[digital technologies] allow more direct interactions with customers, bypassing expensive middlemen and reducing the cost of sales and marketing; they allow firms to optimize customer lifecycle management based on detailed data and analysis of customers’ needs; they improve efficiency and quality across the value chain as a result of continuous customer feedback
Meanwhile the value of a brand is declining because
purchasing decisions have become more fact based, and less brand-image based.
Herdwick sheep are ‘hefted’; which means they hold (without fences) to a place on the fell (mountain) because they are taught a sense of belonging by their mothers in their first summer. This stretches back countless centuries and has never been broken.
This is the bit where I make some awkward analogy between hefting and brand recognition/customer lifetime value.
Tempescope, an ambient weather display for the home that looks like a glass jar with actual weather happening in it. Fog, rain, etc.
Patch of Sky,
a set of three Internet connected ambient lights, enabling you to share the sky above you in real-time with loved ones, wherever they are.