Today's Masochuticon comes from Esther, who gets extra points for mentioning marmalade:
When Eleanor had established that I really was Uncle Tim, I asked her to join us for ice-cream. She had a big cardigan the colour of marmalade. I wanted to like her. (This extract tells you nothing about the store, but it tickled me.)
Masochuticon #6 is Across the Wasteland Beyond the Glittering City. Read.