3 December, 2004:
Posted at 11h12. Permalink.
If I watch something at prime-time on a commercial tv network, how much do ads cost? Then, divide this by the audience, how much is the advertiser paying to reach me, as an individual?
Second question: What is the advertising revenue for a whole season? Deduct the cost of the season of shows to buy, divide by the audience (in number of individuals). How much does the network earn from me watching their show?
Third question: After production, marketing and other costs, and given the show is already a sunk cost, how much of a show season on DVD is profit?
Interconnected is copyright 2000—2008 Matt Webb.
Sitemap:
—Also available as
Atom 1.0 (syndication feed).
—Elsewhere: S&W (work), Pulse Laser (work blog), delicious, Twitter, Flickr.
—Writing: Mind Hacks book and blog, Masochuticon, Upsideclown (Whelk), Upsideclone, In(formation).
—Toys: Lightcone, Day-by-day Da Vinci, Random Kant, Plain Text Wiki.
—Older toys: Googlematic, Dirk, playsh.
—Talks (2007): Sound of Interaction Design, Pixels to Plastic, Products Are People Too, Experience Stack.
—Talks (2006): Sci-fi I like, Mind Hacks, Making Senses, Engaging Tech, Iterative Arch., App After App.
—Talks (2004+2005): Glancing, 3 Steps.
Weblog archive:
2008
Jul, Jun, May, Apr, Mar, Feb, Jan.
2007
Dec, Nov, Oct, Sep, Jul, Jun, May, Mar, Feb, Jan.
2006
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb, Jan.
2005
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb, Jan.
2004
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr.
2003
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb, Jan.
2002
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb, Jan.
2001
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb, Jan.
2000
Dec, Nov, Oct, Sep, Aug, Jul, Jun, May, Apr, Mar, Feb.