and the real reason (18 February, 2003, Interconnected)

Interconnected is by Matt Webb, who can also be found at S&W.

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18 February, 2003:

Posted at 17h53. Permalink.

And the real reason Google bought Pyra/Blogger? Consider:

Google realise that a lot of web-savvy and smart people are webloggers, and started weblogs early.
Google want to make more money.

Google have bought Pyra in order to obtain the entire Blogger archive, which they're going to feed into OpenCyc to create a composite artificial intelligence, the best, the ultimate the www has to offer. And then they're going to ask it for business models.

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