"'A good choice'? Son, it's the only choice. The Mobile Infantry is the Army. All the others are either button pushers or professors, along merely to hand us the saw; we do the work." (Starship Troopers, by Robert A. Heinlein.)
And so it is with web development. Knowledgable and skilled with our weapon of choice. Enough with your designs, your mockups, your market research, your copy. Make the decisions and give the saw to technical. This I enjoy.