11:45, Friday 28 Sep., 2001

concept third | The problem being: That conventional butter is too hard to spread, and spreadable butter is diluted with vegetable oil, and if I wanted that I'd eat margarine. (And that butter tastes good.) Solution: Impregnate the butter with microscopic beads (which we know They have because they're used in shampoo). These beads are a chemical compound which on pressure releases heat and breaks down into tasteless, harmless nothing. The heat locally melts the butter in much the same way ice-skates work by only melting directly under the blade to produce a lubricating water layer. This is nanobutter. The future is now.

Interconnected

A weblog by Matt Webb, CEO of BERG, makers of BERG Cloud and Little Printer.

Korbo, Lorbo, Jeetbo.

You're probably looking for my email address or the syndication feed.

You can get updates to this blog on Twitter: follow @intrcnnctd.

I'm @genmon on Twitter. Also find me on Flickr and LinkedIn.

Continue reading...

The 8 latest posts are named How any of the Big 3 could own connected products, Pricing hardware and changing business models, Orbits and hardware, BERG Cloud press, Testing, Facebook should make a camera, Instagram for webpages, and Ze Frank on ugly.
Read them.

Archives

2013 May. 2012 July, May, April, March, February, January. 2011 May, March, February, January. 2010 December, January. 2009 February. 2008 December, November, September, August, July, June, May, April, March, February, January. 2007 December, November, October, September, July, June, May, March, February, January. 2006 December, November, October, September, August, July, June, May, April, March, February, January. 2005 December, November, October, September, August, July, June, May, April, March, February, January. 2004 December, November, October, September, August, July, June, May, April. 2003 December, November, October, September, August, July, June, May, April, March, February, January. 2002 December, November, October, September, August, July, June, May, April, March, February, January. 2001 December, November, October, September, August, July, June, May, April, March, February, January. 2000 December, November, October, September, August, July, June, May, April, March, February.

Interconnected is copyright 2000—2013 Matt Webb.