How better to start the new week than with a fresh Upsideclown?

In the beginning was the Word. And the Word was with God, and the Word was God. And now look at us. Microsoft Word has more followers than most religions; people are more likely to lend credence to a Bill Gates press release than to the latest papal edict from the Vatican. In short, the Word just got blown out of the water.

Branding is the new religion. Jamie dishes out corporate punishment, in Show me the Logos.