The Yahoo Gerbil is best ever form of sponsorship. "The lifecycle of a gerbil is around a year, the same length of time of our sponsorship. We could think of no cooler way of filling the airtime than to follow this fascinating creature, each day, during the Channel 5 Movie, for the next 12 months". Around a year? What happens if it pops off early?
The Yahoo Gerbil is best ever form of sponsorship. "The lifecycle of a gerbil is around a year, the same length of time of our sponsorship. We could think of no cooler way of filling the airtime than to follow this fascinating creature, each day, during the Channel 5 Movie, for the next 12 months". Around a year? What happens if it pops off early?