(I've provided today's essay for Upsideclown.) I remember the last time I wrote about capital-L "Love", many years ago when I still battered out reams of text on an almost nightly basis (virtually all of it makes me cringe to read. What doesn't, I'd published -- and even some of that is painful). I got a few paragraphs in and my treatise on love and the human condition was sounding like a cheap vampire horror paperback, so I gave it up as a bad idea and moved onto the general themes of good, evil, and nuclear holocaust -- more typical subjects for a 16 year old.

Anyway, so I've had another crack at it, and maybe it's a little trite and a bit obvious, but if I'm addressing a topic billions of people know from personal experience it's not going to be easy to come up with anything original. But it's okay, I think, and I reckon you'll enjoy this most clownish take on Truth in Advertising.