Everything has to start somewhere. Journeys start with a single step.
I was trying to make this point a few years ago at a conference a few years ago. It was the 40th anniversary of the moon landing - 2009 - and I was trying to get a handle on how that journey started and how big it was.
JFK gave his big speech in 1961...
"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."
They managed it in just 8 years.
Matt Webb, Web Directions South 2014 (Sydney, Australia), October 2014