As I said, some things we don’t notice. We’re only little brains in a big world. And I just want to try to convince you of this by showing an example. This one – hopefully – will work because we don’t take photographic snapshots of the visual world. We expect it to remain the same.

But in this picture, when I start it, something’s going to change. There’s going to be a flicker, which will trigger a reset in your visual buffer, and then another image, and I want you to stick your hand up when you notice the change. The change will keep repeating.

You’ll have to take my word for it when I say this works very well when you’re sitting in-front of it. But here, I’m not sure. There are a lot of people, it doesn’t take up much room on your retina. This might not work. But still, it’s fun to try.

Okay, hands up when you see what’s changing.

Matt Webb, S&W, posted 2006-07-14 (talk on 2006-07-13)