As designers, we’re often concerned with how to organise information. There are different tricks, like using labels, language and colour to help the eye read the page.

What perceptions early in the process do is make more information instantly available for you to consider. That leaves more conscious room to think about the task at hand.

Once we know the principles about how to make information available like this, we can make use of them, to help out and make better designs.

Matt Webb, S&W, posted 2006-04-13 (talk on 2006-02-08)