"the future is here, it's just not evenly distributed yet" -- william gibson what oreilly does is . find the unevenness, and work on evening it out . recognising and "leveraging" alpha geeks (nice anecdote about "alpha pups". ask kids "who's the coolest kid you know?" until one of them says "me!", then you put them on the beta programme) editorial filters . deeper social implications . disruption technology . on a long-term trend . grassroots support main tech guy from amazon talking about amazon.com as a *platform*. "easily used pipeline of ordering and product display solution" i like the idea of pipeline. could be very unixy/resty. the fact that amazon allows xslt on their web service needs to be talked about more. would it be possible to write a whole store without having *any* scripting on your own server? one weird thing: yes.net takes radio feeds, then you tell it what radio station you listen to and it tells you the current song. then it hooks that into amazon, and you can buy the track (yes.net has webservice and voice interfaces). there's a wifi guy now: community wireless should let you connect all over the city (seattle) in a standard compliant way, but not necessarily with internet access too. phank, game hackers. introducing IRC, connecting chat *beteween* games. very cool.