2003-03-15 The Blank Slate- nonrival goods Extract The Blank Slate, Steven Pinker, ch13 'Out of Our Depths' (p238) [The economist Paul] Romer's second point is that ideas are what economists call "nonrival goods." Rival goods, such as food, fuel, and tools, are made of matter and energy. If one person uses them, others cannot, as we recognize in the saying "You can't eat your cake and have it." But ideas are made of information, which can be duplicated at negligible cost. A recipe for bread, a blueprint for a building, a technique for growing rice, a formula for a drug, a useful scientific law, or a computer program can be given away without anything being subtracted from the giver. The seemingly magical proliferation of nonrival goods has recently confronted us with new problems concerning intellectual property, as we try to adapt a legal system that was based on owning studd to the problem of owning information--such as musical recordings--that can easily be shared over the Internet. The power of nonrival goods may have been a presence throughout human evolutionary history. The anthropologists John Tooby and Irven DeVore have argued that millions of years ago our ancestors occupied the "cognitive niche" in the world's ecosystem. By evolving mental computations that can model the causal texture of the environment, hominids could play out scenarios in their mind's eye and figure out new ways of exploiting the rocks, plants, and animals around them. Human practical intelligence may have co-evolved with language (which allows know-how to be shared at low cost) and with social cognition (which allows people to cooperate without being cheated), yielding a species that literally lives by the power of ideas.