18.34, Wednesday 3 May 2000

Godado.co.uk isn't a particularly special search engine, but if you have a search box on your page you get 1p every time it's used. 1p? Per search? What kind of VC would fund that? I'm still not sure what their USP is. From the about page:

When people search the Internet with Godado, they use search terms most likely to bring up a list of sites with content that matches their interest.

No kidding. Anyway, it seems their gimmick is when you advertise you only pay for clickthroughs (what an innovation!), and the more you bid the higher you appear in the search results (wow, what an original idea!).